It’s All In Your Head

It’s All In Your Head

All of my life up to recently I have been an employee. I have worked in a cinema, a lot of engineering companies including well know names and lastly in the computer hardware business.

The thing that all these jobs had in common was that the employer decided the scope of my responsibilities. They decided what I had to do, when it had to be done plus anything else that came along.

There was a job description and a clear line of authority, usually above me and sometimes below me as well. Although employment can be difficult and stressful, running your own business is a completely different ballgame.

When you are working for yourself, you are responsible for every decision and the results those decisions produce. The buck really does stop with you.

more-button

Posted in Marketing Tips

How to create products FAST

How to create products FAST

The essential of product creation is that your product MUST either solve the customers problems or give them a clear benefit.

Do the research first. Basic research first then look at other products in the same field, take the best ideas from them, identify possible problems and rewrite the topics in your own words with your own slant on the subject matter.
Decide what format you want to use. It can a PDF, a video or a series of emails.
If like me your speaking voice is poor, a PDF would be a better choice, but if you are confident in speaking and don’t look like the wrong end of a bus, a video would be great. It must be something you are happy and confident about using.
I prefer PDF’s as I like writing and it doesn’t have to be too long, around 40 to 50 pages is OK.
For a video, depending on the complexity of the subject, it may be best to divide the material up into several short videos rather than one long one.
The most important thing is that the quality must be good.

more-button

Posted in Marketing Tips

Sitting on the Wrong Side of the Fence

Sitting on the Wrong Side of the Fence

The fence is the one that exists in the mind between the buyer and the seller.
Most of us have been buyers all our lives.
From the time we got pocket money from their parents or perhaps did a small part time job, we became buyers.
It might start small with toys and as they we older is progressed to larger things and might end up with the biggest purchase of all, a house.
So all their life we have been buying and that has created in our head the mindset of a buyer.
When you start you own online business, you have to put another hat on, one of a seller.
This involves a complete change of attitude or mindset and this can be difficult for some people. If you cannot make the switch from the mindset of a buyer to one of a seller, your new online business might not even get off he ground.

more-button

Posted in Marketing Tips

Have You Lost the Instructions

Have You Lost the Instructions

When I was a kid one of my favourite hobbies was building plastic model aeroplanes.

The kits came in a box with all the plastic parts fixed together in a sheet and the instructions. You separated the individual bits, read the instructions, glued he parts together and built the model.
It was great fun.

Some of the models were pretty big with a serious amount of parts and even with the instructions, it would take 3 or 4 weeks to complete the job. Imagine how long it would take to complete the model if there were no instructions.

If the kit were large, it might seem an impossible task. You might start but give up part way and go on to something more interesting because you were not making progress and it was getting harder and harder to work things out.

Starting an online business by yourself can seem like trying to build a big model without the instructions.

more-button

Posted in Marketing Tips