Have You Lost the Instructions

Have You Lost the Instructions

When I was a kid one of my favourite hobbies was building plastic model aeroplanes.

The kits came in a box with all the plastic parts fixed together in a sheet and the instructions. You separated the individual bits, read the instructions, glued he parts together and built the model.
It was great fun.

Some of the models were pretty big with a serious amount of parts and even with the instructions, it would take 3 or 4 weeks to complete the job. Imagine how long it would take to complete the model if there were no instructions.

If the kit were large, it might seem an impossible task. You might start but give up part way and go on to something more interesting because you were not making progress and it was getting harder and harder to work things out.

Starting an online business by yourself can seem like trying to build a big model without the instructions.

If you are completely new to building a business there can seem so much to learn, from building a website, using autoresponder, copywriting, creating sales letters, squeeze pages and so forth.

It can literally seem endless and this is one reason why many give up before they see any success or make any money.

What you need is a basic plan

There are really only 2 things you need to run an online business.

  1. Something to sell.

  2. Someone to sell it to.

Something to Sell

Affiliate Marketing

This is where you promote someone else’s product and earn commisions on the sales. The advantage of this is that the product and the sales pages are already in place and optimised for high conversions. All you have to do is send potential customers to the landing page.

Your Own Products.

The main advantage of owning your own products is that all the profits go to you. Plus you have full control over pricing and all the sales copy.

Someone to Sell it To

This means getting visitors or traffic as it is generally called to your blog or squeeze page.

Traffic falls into 3 general categories.

Free Traffic

This is from Google or other sources. While free this method can take a long time to give results.

Paid Traffic.

This is solo ads Facebook ads, Goodle or Bing ads

Social Media Traffic.