How to create products FAST
The essential of product creation is that your product MUST either solve the customers problems or give them a clear benefit.
Do the research first. Basic research first then look at other products in the same field, take the best ideas from them, identify possible problems and rewrite the topics in your own words with your own slant on the subject matter.
Decide what format you want to use. It can a PDF, a video or a series of emails.
If like me your speaking voice is poor, a PDF would be a better choice, but if you are confident in speaking and don’t look like the wrong end of a bus, a video would be great. It must be something you are happy and confident about using.
I prefer PDF’s as I like writing and it doesn’t have to be too long, around 40 to 50 pages is OK.
For a video, depending on the complexity of the subject, it may be best to divide the material up into several short videos rather than one long one.
The most important thing is that the quality must be good.
Apart from the actual content, this means no poor grammar, a good layout that is easy to read and in a large size font.
Don’t fluff your readers about the subject, tell it as it really is, so if a particular aspect is difficult, say so and offer possible solutions.
Again if a process will take 2 or 3 hours, don’t tell them it can be completed in 3 minutes, always tell the truth.
Make sure you include your own opinions about the subject as this will give it a personal feel and over a period of time you will develop your own individual style of writing that will the reader will recognise and relate to.
The actual process of planning a product varies from person to person.
I like to put an outline down first and expand it from there whereas others just jump in, put everything they know about the subject down and sort it our afterwards.
Once the product is finished, put it aside for at least 48 hours than look at it with a refreshed view. You will see clearly all the mistakes and errors.
If the material is text, get someone else to proof read the product.
If this is not possible, change the font to a large one and print the document out. Mistakes and errors are much easier to see on printed paper rather than on a screen.